Logo/ name
Interpretation of logo
The graphic element of the logotype is a dynamic composition of four simple and attractive arrow or leaf-like elements, symbolizing continuous cyclic movement – development cycles of each project.
The logo resembles rotating windmill, symbolizing external energy and a consequent process of metamorphosis, raising positive emotions and associations, which is especially intensified by the jovial tinges.
Colours
The warm, Latvian, jovial colours not only implicitly point out the relation with Latvia, they also symbolize the growth and development process from braird to bread, changing from warmish green to ochre (in grayscale it is attained by tint shift from lighter to darker). Friendly colours and composition encourages and emphasizes the principle of openness and availability.
Interpretation of title
The title ALTUM comes from Latin, and its interpretation is: to support, strengthen, nourish. These words characterize the mission of ALTUM and the field of operation – to support and strengthen Latvian entrepreneurs and other target groups to be supported by the Government approval.